Custom Website for Upholstery Manufacturer

Built on VanNoppen Marketing's Furniture Website Engine, the new Stone & Leigh Upholstery website features a custom design that matches the new brand we designed earlier in the year.

The new custom furniture website allows Stone & Leigh to showcase their collections with rich storytelling content and lifestyle imagery.

Like all VNM's custom furniture website builds, the new site includes a built-in Product Information database with details on every product SKU that can be organized or filtered by rooms, categories, and more. This makes it easy for front and backend users to find what they're looking for quickly and easily.

The product detail pages on the new website put the imagery front and center to show off Stone & Leigh's gorgeous upholstery.

Since Stone & Leigh sells through a dealer network, VNM developed a "Request Information" feature on products to allow consumers to take the next step in getting more information on a product or begin the purchasing process.

As an upholstery manufacturer, this furniture client required an additional textiles PIM built into the website to showcase their catalog of fabrics and leathers. Like the furniture database, it can be filtered by type or category to make it easy for users to find what they need.

Detail pages offer additional information on each fabric or leather, such as grade, cut and cleaning code.

A gallery of lifestyle imagery shows off Stone & Leigh's gorgeous furniture and allows users to download high resolution images for their projects and moodboards.

A storytelling page includes background on the company and where Stone & Leigh got their unique name.