Visit Little Switzerland’s previous logo was outdated and did not capture the essence of the community. VanNoppen Marketing created a new brand that is modern, appealing to dynamic audiences, and conveyed the unique location on the Blue Ridge Parkway. A supplementary brand guidelines package with fonts and colors helps member businesses and community partners keep branding consistent.
Vistas & Venues offers a selection of vacation rentals and adventure experiences around Shortoff Mountain. The VNM creative team had a blast designing their new brand with custom artwork.
In conjunction with a custom website, VanNoppen developed a new visual brand identity for Surry Scenic Bikeway, over 500 miles of designated cycling routes through Yadkin Valley wine country in North Carolina.