Yogi Bear's Jellystone Park Website Wins Best-of Award

When Alex Garcia from Yogi Bear’s Jellystone Park Camp & Resort in Marion NC approached VanNoppen Marketing about renovating its Internet presence, our question was: What will be your definition of success?

Alex’s reply: To win the Best Website of the Year award among the approximately 80 Jellystone parks and campground franchises across the country.

We are proud to say, he did. Mission accomplished.

Our approach, strategy and results

Design a very compelling, engaging and entertaining Website that powerfully presents the Jellystone Camp & Resort and its entire inventory of amenities. Big pictures. Family fun. Something for everybody.

The Website’s engineering – using VanNoppen Marketing’s Upstairs Website Development package - provided extraordinary Content Management tools, Search Engine Optimization and integration with Social Media and customer reservation systems

The graphics – stunning photography, custom maps, logos and icons – was approved by Hanna-Barbera’s graphic and content standards team to insure compliance with corporate requirements.

Facts and figures

• Built using Upstairs 3
• During summer operations they receive over 1500 unique users a day.
• Since we went live with the new website they have over a 2500% increase in visitors.
• One of the first websites we tested full screen sliders with, the client can actively update the slides themselves and can link them to internal pages for events and sales.
• One of the great successes of the site is that Alex actively updates the website weekly, sometimes daily.
• Reservations tab at the top middle of all pages has increase reservations due to it being on every page and easy to see plus get to.
• Easy to get to rates page with clear pricing structure for all camping grounds, cabins and RV sites.
• Clean park map that is available for download and print.
• Non-stop park activities with an online calendar and events page so people can reserve days during events they like.
• Usage of Pinry to showcase events and visitor photos.
• Active social networks.

Alex’s Award-winning Website was a true team effort. As we told Alex during initial conversations, our work is collaborative. We aggressively listen to insure we understand the scope of the project and its goals before proceeding. Our attention to, and dedication to, the project does not end with the final invoice. We are not interested in short-term client relationships. We consider ourselves partners in the venture, and share equally the expectation for excellence.

Thank you Alex and the Jellystone team.