To assist premier furniture manufacturer Marge Carson with its launch of new products for the October 2010 High Point Furniture Market, we created an integrated marketing package utilizing the strengths of print, electronic and traditional media.eBlasts were sent to designated interior designers and retail customers and promoted the emerging fashion trends premiering at the Market. The eBlast contained active links to Marge Carson’s Web Site for quick access to more in-depth information.Marge Carson’s Web Site was updated with new Home Page presentations and press releases containing details and images of the new furniture. And a Media Kit was designed and printed for distribution to trade media. It offered a comprehensive, self-contained exploration into Marge Carson’s October introductions.Founded in 1947, Marge Carson, Inc. manufactures and markets high-end residential furniture, including upholstery, bedroom, dining room, occasional, mirrors and decorative accessories. Today, the California-based company is one of the world's leading privately-held, upper-end wood, and upholstery manufacturers.The High Point Market is the largest furnishings industry trade show in the world, bringing more than 85,000 serious home furnishings professionals to High Point every six months. Representatives from 110 countries occupy 12 million square feet of showspace spread across 188 buildings to review tens of thousands of new product introductions.
