When our new client, Lake James Realty, opened its doors near Lake James, NC, owner Bryan Jones turned to us to create a corporate identity kit that would simultaneously reflect the region’s natural elements and stand apart in the competitive local real estate arena.A cornerstone of the identity package was custom-art driving map. We laboriously plotted known routes around the lake, verified directions, distances and landmarks with the help of GPS plotters. Using sequential colorization and icons, the map highlights individual communities and popular businesses in the Lake James region.Our attention to the project’s detail went beyond graphic balance and design. We worked closely with printers to select the right papers and proper production processes, all the while carefully monitoring budgets and deadlines.It’s safe to say that Bryan is delighted with the results. It’s also safe to say that we couldn’t have done it without his sustained input and collaboration throughout. Thanks, Bryan: It’s a pleasure working with you.
