CONOVER, NC (January 2011) -- In an ongoing drive to boost and energize downtown commerce, the city of Conover recently contracted with VanNoppen Marketing to design and host an interactive, multimedia Website promoting its $6.2 million, 27-acre redevelopment project, Conover Station.The new Website, ConoverStation.com, went live in early January 2011. It details scope, progress and development of the brownfield property in the heart of downtown that was home to the Warlong Glove factory in the 1930s and later, a Broyhill Furniture Ind. factory which closed in 2004.Moving forward, the City envisions Conover Station as a vibrant mixed-use town center for retail stores, business offices, educational facilities, the county branch library as well as community centers and outdoor spaces.Ideally located on the planned Western North Carolina passenger rail, Conover Station will include a commuter train station and passenger amenities. The site is also part of the future Carolina Thread Trail, a regional greenway initiative providing a connected trail network through 16 counties.
Conover Station’s new Website was engineered from the ground up as a straight-forward, no-frills research and information resource designed for easy expansion with video, images and text to reflect the project’s development. It serves as a valuable resource for presenting the project to the public, investors and developers. “Conover has a unique chance for both downtown revitalization and economic development with the Conover Station project,” said Conover Mayor Lee Moritz. “As the old Warlong Glove building is rehabilitated into a new state-of-the-art multi-modal transportation facility, library and community center and our new park and the remaining property is sculpted and developed, Conover will move forward with its unified and progressive vision.”VanNoppen Marketing’s Managing Director, Pam Walker presented the Conover Station Website to the Conover City Council during its January 4, 2011 meeting.“Our team at VanNoppen Marketing developed the site to be completely compatible with the latest technology including iPads, iPhones, tablets and smart phones,” Walker said during her presentation. “We wanted to be sure that Conover’s staff could readily access the Website from the field, allowing them to work closely with developers and prospects without being confined to an office environment. It was also very important to make the site easy to navigate so that users may quickly obtain the information they need.”
“Conover’s Planning Department and IT staff helped the project run very smoothly,” she said. “Their input and participation in the process allowed our team to be creative and innovative as they approached this strictly business site. The result is a streamlined site design that can be easily expanded and enhanced by the city’s staff throughout the life of the Conover Station project.”The city of Conoverhas received $6.2 million in grant funds to help fund the Conover Station redevelopment project. These include a $415,000 CWMTF grant for stormwater improvements and a $200,000 EPA/Brownfield grand to fund site cleanup.The majority of the demolition work was completed in 2009. Conover Station is now a “Clean Slate” ready for a variety of public and private uses. The site has numerous qualities that make it favorable for redevelopment:
Celebrating its 10th Anniversary, VanNoppen Marketing, LLC is an award-winning, full-service branding, advertising and design firm dedicated to elevating the brands of clients through creative and strategic excellence.Based in Morganton, NC, VanNoppen Marketing’s roster of active clients stretch across a dozen states from California to North Carolina. Its client industry sectors include: medical, real estate, home furnishings, manufacturing, aviation, government and non-profit agencies, tourism and professional services.
