2023

Tourism Rebrand: Visit Little Switzerland

Client Since

2023

Visit Little Switzerland’s previous logo was outdated and did not capture the essence of the community. VanNoppen Marketing created a new brand that is modern, appealing to dynamic audiences, and conveyed the unique location on the Blue Ridge Parkway. A supplementary brand guidelines package with fonts and colors helps member businesses and community partners keep branding consistent.

Old Logo

Old Visit Little Switzerland logo

New Logo

Visit Little Switzerland new logo


Initial Logo Concepts

VanNoppen Marketing's creative branding team worked with Little Switzerland community stakeholders to develop a variety of unique logo concepts and narrow down to the final logo.

Little Switzerland Initial Logo Concepts Arches
Little Switzerland initial logo concepts crosses
Little Switzerland initial logo concepts circles


Final Brand Package & Guidelines

Little Switzerland final brand guidelines typography
Little Switzerland final brand guidelines colors

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