Newspaper Branding

The Paper's new brand features buildings from around downtown Morganton, NC including the historic courthouse. A modern serif font pays homage to the traditional print industry while maintaining a clean, unique aesthetic.

VanNoppen Marketing's creative team designed The Paper's masthead for newspaper issues.

What's a newspaper reporter without a notepad? VNM designed a custom notepad for The Paper's newspaper journalist staff. Pads were produced and printed by local print shop, Table Rock Printers.

Like most branding projects at VanNoppen, business cards were a key part of the brand identity package. The Paper's business cards were designed in house and printed by Table Rock Printers.

Despite being a local media publication, The Paper required press passes for major news events in the region. VanNoppen Marketing delivered a fresh looking pass that matched the new brand aesthetic.

Like most publications, advertising is a core part of The Paper's business model. VNM designed a clean, easy-to-read rate sheet with ad prices for the sales team.