Surry Scenic Bikeway’s previous logo lacked an iconic visual identity. VanNoppen Marketing was tasked with creating a new brand that would appeal to younger audiences, cyclists and outdoor enthusiasts. Additionally, the logo had to be versatile and easily adapted to different use cases including maps, stickers, social media, merch, and more.
VanNoppen Marketing's creative branding team worked with Surry County's community stakeholders and tourism authorities to develop a variety of logo concepts and narrow down to a final design.
The final brand package included logos in a variety of layouts for flexibility and ease of use with a variety of different media.
Visit Little Switzerland’s previous logo was outdated and did not capture the essence of the community. VanNoppen Marketing created a new brand that is modern, appealing to dynamic audiences, and conveyed the unique location on the Blue Ridge Parkway. A supplementary brand guidelines package with fonts and colors helps member businesses and community partners keep branding consistent.
Our creative team was delighted to develop a new brand identity for Inner Harmony. Embodying calm and healing vibes, the new logo features custom lavender artwork and tagline.
As part of Bluebird Farm's rebranding, VNM's creative team developed a new logo, typeface, signage, vinyl banners and print materials for farmers market booths that promote Bluebird's farm fresh meats and produce.
