NC 226A, which winds its way uphill from Marion NC to Little Switzerland, NC and the Blue Ridge Parkway, is a favorite route for motorcyclists and sports car enthusiasts. It's relentless twists and turns and dramatic mountainside views bring an element of challenge and excitement. Switzerland Inn owner, Gary Jenson, commissioned VanNoppen Marketing to "brand" NC226A -- give it personality and marketability -- thereby attracting more guests to his resort, Switzerland Inn in Little Switzerland, NC. The resulting body of work was extensive, impressive and effective.
In conjunction with a custom website, VanNoppen developed a new visual brand identity for Surry Scenic Bikeway, over 500 miles of designated cycling routes through Yadkin Valley wine country in North Carolina.
Visit Little Switzerland’s previous logo was outdated and did not capture the essence of the community. VanNoppen Marketing created a new brand that is modern, appealing to dynamic audiences, and conveyed the unique location on the Blue Ridge Parkway. A supplementary brand guidelines package with fonts and colors helps member businesses and community partners keep branding consistent.
Our creative team was delighted to develop a new brand identity for Inner Harmony. Embodying calm and healing vibes, the new logo features custom lavender artwork and tagline.
