Blog | VanNoppen Marketing deliver innovative creativity, astute marketing guidance, advanced Internet strategy, unsurpassed empowerment for Website owners and generate the best client experience.en_USAviationClientPublic RelationsSkillsSocial MediaStrategyStyles and TrendsTechnology TipsTrendsUncategorizedVNMWeb DevelopmentFri, 14 Jul 2017 18:42:05 +0000The Systems Depot Catalog<p class="p1">The Systems Depot is a National Wholesale Distributor of Burglar, Fire, CCTV, Access Control and other Low-Voltage Products. The Systems Depot strives to provide their Dealers &amp; Integrators solutions to grow their business.&nbsp;</p> <p class="p1">We build their monthly catalog of promotions, specials and discounts. Take a look at the cover of the last edition.</p> <p class="p1"><img src="/static/media/uploads/blog/tsd_july_newsletter_web.jpg" width="50%" style="vertical-align: middle;" /></p>vannoppenFri, 14 Jul 2017 18:42:05 +0000 Marketing Retained as Creative Partner for Workforce Initiative<div align="right"></div> <div align="right"></div> <div><a href="" target="_blank">Click here to read original article</a></div> <div></div> <div></div> <div>BURKE COUNTY, N.C. (June 21, 2017) - VanNoppen Marketing, LLC has been retained by Burke Development, Inc. as the creative partner for Phase II of a countywide workforce initiative in Burke County. The initial focus of this effort will be the creation of a new website and content to raise the awareness concerning career opportunities that are available in the community and the training needed to qualify for these positions.</div> <div>&nbsp;</div> <div>VanNoppen was selected because of their familiarity with the community, their proven ability to create collaborative Web- and Internet-marketing campaigns and their ability to work closely with the many partners involved in the project. The primary partners include several local employers: Leviton, Valdese Weavers, Carolinas Healthcare System Blue Ridge, Continental Corporation, E. J. Victor and Kellex along with Western Piedmont Community College, Burke County Schools, Burke Development, Inc., Western Piedmont Workforce Development Board and others.</div> <div>&nbsp;</div> <div>The work on Phase II will begin with the creation of a new website, the development of a social media campaign, and video content about ten of the county's largest employers focusing on their unique qualities and on jobs that are available within these industries.</div> <div>&nbsp;</div> <div>This will start to respond to the issues that were uncovered in Phase I of the project, which indicated that there are many jobs going unfilled at the current time and citizens are unaware of the opportunities that exist. This is occurring in spite of Western Piedmont Community College increasing the number of training programs and offerings in the community. The plan calls for a long-term focus on this issue, for a period of five years or more, with the initial target being middle and high school students and their parents.</div> <div>&nbsp;</div> <div>About VanNoppen Marketing:</div> <div>VanNoppen Marketing, LLC (VNM) was founded in Morganton NC in 2001 as a marketing partner and consultant to businesses seeking to elevate marketing-, brand awareness-, and public relations-related endeavors. In the course of 15 successful years VNM has evolved from a single operator into an established, award-winning, full-service strategic marketing practice offering a deep spectrum of services to businesses, governments and professionals across the United States. These services include, but are not limited to: Branding; Graphic Design; robust Internet-based Marketing (website design and development, social media management; eBlasts; news syndication); Public Relations; Media Relations; Advertising; Strategic Marketing Development; Community Integration, and more.</div> <div>&nbsp;</div> <div>About BDI:</div> <div>Burke Development, Inc. (BDI) is a nonprofit organization supported by private and public funding that is charged with accelerating economic growth in Burke County. BDI works with industry leaders, site selection consultants, government agencies and other entities to facilitate expansion strategies for existing businesses and recruit target industries to Burke County. Learn more about BDI:&nbsp;<a shape="rect"></a>.</div> <div>&nbsp;</div> <div>Contact:</div> <div>Alan Wood</div> <div><a href="tel:(828)%20764-9372" value="+18287649372" target="_blank">828-764-9372</a></div>vannoppenWed, 21 Jun 2017 14:46:24 +0000 RelationsSocial MediaVNMWeb DevelopmentWhy We Don&#39;t Recommend WordPress - Part 2<table class="m_4792099161394895333wysija_block" cellspacing="0" cellpadding="0" border="0" align="left" style="width: 100%;"> <tbody> <tr> <td class="m_4792099161394895333wysija_content_container m_4792099161394895333center" align="left"> <div class="m_4792099161394895333wysija_text_container"> <p>Here is your daily dose of WordPress security news and updates:&nbsp;</p> </div> </td> </tr> </tbody> </table> <table class="m_4792099161394895333wysija_block" cellspacing="0" cellpadding="0" border="0" align="left" style="width: 100%;"> <tbody> <tr> <td class="m_4792099161394895333wysija_content_container m_4792099161394895333center" align="left"> <div class="m_4792099161394895333wysija_text_container"> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BsdWdpbi12dWxuZXJhYmlsaXRpZXMvY3Jvc3Mtc2l0ZS1yZXF1ZXN0LWZvcmdlcnktY3NyZi12dWxuZXJhYmlsaXRpZXMtaW4tdHJpYWdpcy1zZWN1cml0eS1ldmFsdWF0aW9u&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040734000&amp;usg=AFQjCNHCTDJDUn9Quyoi0RfGPvsiYjegfg">Cross-Site Request Forgery (CSRF) Vulnerabilities in Triagis&reg; Security Evaluation</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BsdWdpbi12dWxuZXJhYmlsaXRpZXMvdnVsbmVyYWJpbGl0eS1kZXRhaWxzLWNyb3NzLXNpdGUtcmVxdWVzdC1mb3JnZXJ5LWNzcmZjcm9zcy1zaXRlLXNjcmlwdGluZy14c3MtdnVsbmVyYWJpbGl0eS1pbi1yaW1vbnMtdHdpdHRlci13aWRnZXQ%3D&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNEj5hIl6QmuB_pWwU8KuEvD94GXyQ">Vulnerability Details: Cross-Site Request Forgery (CSRF)/Cross-Site Scripting (XSS) Vulnerability in Rimons Twitter Widget</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BsdWdpbi12dWxuZXJhYmlsaXRpZXMvdnVsbmVyYWJpbGl0eS1kZXRhaWxzLWNyb3NzLXNpdGUtcmVxdWVzdC1mb3JnZXJ5LWNzcmZjcm9zcy1zaXRlLXNjcmlwdGluZy14c3MtdnVsbmVyYWJpbGl0eS1pbi1lbWFpbC1wb3N0LWFwcHJvdmFs&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNHFY_PXO0TjpQQU-syy0LJt6ABgMg">Vulnerability Details: Cross-Site Request Forgery (CSRF)/Cross-Site Scripting (XSS) Vulnerability in Email Post Approval</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3dwLXdoaXRlLXNlY3VyaXR5L2ludGV2aWV3LXdpdGgtYmxvZ3ZhdWx0LWNlby1ha3NoYXQtY2hvdWRoYXJ5&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNGpa3qqwilleLBqsXwhdKQK8EPucA">Inteview with BlogVault CEO Akshat Choudhary</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3dvcmRmZW5jZS93b3JkZmVuY2Utc2l0ZS1jbGVhbmluZy1jdXN0b21lci1yZXZpZXdz&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNFWh_JaZwvIOUthNWtK6140CEkHow">Wordfence Site Cleaning Customer Reviews</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3ByaXRlY3Qvd29yZHByZXNzLXNob3J0Y29kZS1pbmplY3Rpb24tYXMtYW4tYXR0YWNrLXZlY3Rvcg%3D%3D&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNHgT1Ro8atSny7P--IZGf2Jshx92Q">WordPress shortcode injection as an attack vector</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL2J1Z3RyYXEvdnVsbi13b3JkcHJlc3Mtd3Atc3RhdGlzdGljcy1jdmUtMjAxNy0yMTM2LWh0bWwtaW5qZWN0aW9uLXZ1bG5lcmFiaWxpdHk%3D&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNH8DVh7dSq9kp1YB7Eqs7UfaWR_OA">Vuln: WordPress WP Statistics CVE-2017-2136 HTML Injection Vulnerability</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BsdWdpbi12dWxuZXJhYmlsaXRpZXMvd29yZHByZXNzLXBsdWdpbi1zZWN1cml0eS1yZXZpZXctZ29vZ2xlLWFuYWx5dGljcy1mb3Itd29yZHByZXNzLWJ5LW1vbnN0ZXJpbnNpZ2h0cw%3D%3D&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNEMSeQnZ8dv3Alc1t6X6XySwV-JoA">WordPress Plugin Security Review: Google Analytics for WordPress by MonsterInsights</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BlcmlzaGFibGUtcHJlc3MvZW1haWwtdHJvdWJsZXNob290aW5nLWd1aWRl&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNFCzLzTPKtQxCBiqfoms3OF1TQ33w">Email Troubleshooting Guide</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BlcmlzaGFibGUtcHJlc3MvZXhhbXBsZXMtb2YtbmVzdGVkLWVuY29kaW5n&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNEyToGPFgNgoMXSFxx3V2y08BDVhw">Examples of Nested Encoding</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BsdWdpbi12dWxuZXJhYmlsaXRpZXMvcGx1Z2luLXVzaW5nLXdwc2Nhbi12dWxuZXJhYmlsaXR5LWRhdGFiYXNlLWRhdGEtZG9lc250LXdhcm4td2hlbi11c2luZy11bmZpeGVkLXZ1bG5lcmFibGUtcGx1Z2lucw%3D%3D&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNFjUXDWCRlF3bUTxzZ_0FlUUNLdaA">Plugin Using WPScan Vulnerability Database Data Doesn&rsquo;t Warn When Using Unfixed Vulnerable Plugins</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BlcmlzaGFibGUtcHJlc3MvYmxvY2stZ3JlYXN5LXVwbG9hZHMtc2Nhbm5lcg%3D%3D&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040735000&amp;usg=AFQjCNHBhJvRpHsZWedPByb_k0i7_mA1DA">Block Greasy Uploads Scanner</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BlcmlzaGFibGUtcHJlc3MvaG93LXRvLWJsb2NrLWJhZC1ib3Rz&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040736000&amp;usg=AFQjCNGdQW0wyY4JXSaOyomRQxjQzvY4zQ">How to Block Bad Bots</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL2J1Z3RyYXEvdnVsbi13b3JkcHJlc3Mtc3BpZGVyLWV2ZW50LWNhbGVuZGFyLXBsdWdpbi1jdmUtMjAxNy03NzE5LW11bHRpcGxlLXNxbC1pbmplY3Rpb24tdnVsbmVyYWJpbGl0aWVz&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040736000&amp;usg=AFQjCNHn6lnHyIWd9Ixsr65sfq-21cuSDg">Vuln: WordPress Spider Event Calendar Plugin CVE-2017-7719 Multiple SQL Injection Vulnerabilities</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BsdWdpbi12dWxuZXJhYmlsaXRpZXMvd3BzY2FuLXZ1bG5lcmFiaWxpdHktZGF0YWJhc2UtaW5jb3JyZWN0bHktaWRlbnRpZnlpbmctc29tZS1iZXN0d2Vic29mdC1wbHVnaW5zLWFzLWJlaW5nLXZ1bG5lcmFibGU%3D&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040736000&amp;usg=AFQjCNH9v9vBwDE0mTwDw5DAw4nPlpWJAA">WPScan Vulnerability Database Incorrectly Identifying Some BestWebSoft Plugins as Being Vulnerable</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BsdWdpbi12dWxuZXJhYmlsaXRpZXMvcmVmbGVjdGVkLWNyb3NzLXNpdGUtc2NyaXB0aW5nLXhzcy12dWxuZXJhYmlsaXR5LWluLW51bWVyb3VzLXBsdWdpbnMtYnktYmVzdHdlYnNvZnQ%3D&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040736000&amp;usg=AFQjCNFMufRHJwegtXmUPNVgat27PN-rMA">Reflected Cross-Site Scripting (XSS) Vulnerability in Numerous Plugins by BestWebSoft</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3BsdWdpbi12dWxuZXJhYmlsaXRpZXMvdnVsbmVyYWJpbGl0eS1kZXRhaWxzLWF1dGhlbnRpY2F0ZWQtc3FsLWluamVjdGlvbi12dWxuZXJhYmlsaXR5LWluLWdhbGxlcnktdmlkZW8tZ2FsbGVyeQ%3D%3D&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040736000&amp;usg=AFQjCNHr-tZ9L2pxWIvRaUpd7cATlvz3Pg">Vulnerability Details: Authenticated SQL Injection Vulnerability in Gallery &ndash; Video Gallery</a></p> <p class="m_4792099161394895333wysija_list_item m_4792099161394895333align-left">&bull;&nbsp;<a href=";user_id=241&amp;urlpassed=aHR0cDovL3d3dy53cHNlY3VyaXR5YmxvZ2dlcnMuY29tL3dvcmRmZW5jZS9pcC1ibGFja2xpc3QtdXBkYXRlLXRoZS1sYXVuY2gtYW5kLWV2b2x1dGlvbi1vZi10aGUtd29yZGZlbmNlLWlwLWJsYWNrbGlzdA%3D%3D&amp;controller=stats&amp;action=analyse&amp;wysija-page=1&amp;wysijap=subscriptions" target="_blank" data-saferedirecturl=";q=;source=gmail&amp;ust=1492866040736000&amp;usg=AFQjCNHAQ0-VZaQTtgTVWIsPsu1IcK3bnA">IP Blacklist Update: The Launch and Evolution of The Wordfence IP Blacklist</a></p> </div> </td> </tr> </tbody> </table> <table class="m_4792099161394895333wysija_block" cellspacing="0" cellpadding="0" border="0" align="left" style="width: 100%;"> <tbody> <tr> <td width="100%" valign="middle" class="m_4792099161394895333wysija_divider_container" align="left"> <div align="center"></div> </td> </tr> </tbody> </table>vannoppenFri, 21 Apr 2017 13:05:31 +0000 TipsWeb DevelopmentWhy We Don&#39;t Recommend WordPress<p>WordPress is a popular template-driven Web development platform, initially launched as a Blogging apparatus, that makes Website creation and launch simple, easy and relatively uncomplicated. Many Web developers use it as their first preference because of the straightforward design-to-launch cycle. You take a design, drop it onto templates, enhance functionality with plugins and away you <img src="/static/media/uploads/blog/wp_security.png" width="350" height="296" style="float: right; margin: 3px; border: 2px solid black;" />go.</p> <p>VanNoppen Marketing's clients occasionally mention WordPress as a development option. VanNoppen Marketing does not recommend WordPress as a Website solution. While WordPress's templates provide easy-to-use platforms for customized front-end designs, the back-end is continually in the headlines of technical journals because it is ladden with security vulnerabilities and performance flaws permitting hacks and causing crashes and that require constant, time-consuming vigilance, patches and upgrades. Statistics show that the plugins, the key feature that enables function customization, are the biggest source of WordPress hacks and vulnerabilities (see <a href="" target="_blank">Statistis Highlight the Biggest Source of WordPress Vulnerabilities</a>.)</p> <p>WordPress is a&nbsp;<a href=";utm_expid=3606929-86.PHoDXYJeQYmWFQIujGOFZg.1" target="_blank">natural target for ongoing security exploits</a>.&nbsp;A catalog of over 5,200&nbsp;<a href="" target="_blank">WordPress Core, Plugin and Theme vulnerabilities</a>&nbsp;is available online.</p> <p>VanNoppen Marketing's approach to Web Development contains a cornerstone principle that all elements of the Website architecture, engineering and programming provide a strong, stable and safe platform, hosted by reliable, scalable and secure cloud computing services, primarily Amazon's AWS. We can create a WordPress site, but we don't recommend it. There are better options.</p> <p></p> <p></p> <p></p> <p></p> <p></p> <p></p> <p>&nbsp;</p>vannoppenThu, 29 Sep 2016 14:29:14 +0000 TipsWeb DevelopmentStump Companies - HD Vegas Furniture Market Update<p align="center"></p> <p>HD Vegas was upbeat and busy. Across the board the CEOs we spoke with were optimistic about the next two years, with most citing annual sales growth of 20%+. With a strong pipeline of continued new builds and remodels there is reason to be bullish on the hospitality industry.&nbsp; As our team walked the floor we heard a number of explanations for the positive industry performance and likelihood for continuation of that trend. &nbsp;<a href="">READ MORE ON STUMP WEBPAGE</a></p>vannoppenMon, 16 May 2016 15:49:08 +0000 MOORE JOINS BURKE PRIMARY CARE’S OCCUPATIONAL HEALTH DIVISION<p><b>Morganton, NC &ndash; </b>Family Nurse Practitioner Nicole Moore recently joined Burke Primary Care to bring primary care services into local industries.</p> <p>A graduate of Duke University&rsquo;s Masters of Science in Nursing program with extensive clinical experience, Moore will be providing high-quality, cost-effective and patient-centered care directly into the workplace of participating employers.</p> <p>After earning a Bachelors of Science in Nursing from University of Mississippi (Cum Laude), Moore was a neurology nurse at the University of North Carolina &ndash; Chapel Hill, a nurse and care coordinator with Blue Cross / Blue Shield and served with distinction in the US Army where she was awarded the Army Commendation Medal, the Armed Forces Expeditionary Medal and a Noncommissioned Officers Professional Development Ribbon &amp; Honors Graduate.</p> <p>Moore&rsquo;s clinical experience includes SAS Institute Health Care in Cary, NC, the Durham Women&rsquo;s Clinic, the Durham Pediatric Clinic and the Wayne Family Medical Center in Goldsboro, NC.</p> <p>Nicole Moore&rsquo;s first assignments will be to launch the on-site health center with Valdese-based furniture manufacturer, Kellex Seating. Services covered include primary care services such as urgent care services, preventative care visits and programs for a healthy workforce.&nbsp;</p> <p>Burke Primary Care&rsquo;s Occupational Health Division is focused on fostering safe and healthy work environments for employers, co-workers, customers and others whose health might be affected the workplace environment.</p> <p>In addition, Burke Occupational Health provides evidence-based health care with an approach to workers' compensation that relies on prompt treatment, rapid return-to-work, modified duty programs and aggressive case management.&nbsp; The practice can reduce lost time and medical costs while ensuring high-quality medical care.</p> <p>&ldquo;Our Occupational Health Division, and the services it provides, continues to grow as an important cost-saving asset for our local industries by providing on-site quality healthcare for their associates,&rdquo; said Scott Gallagher, Chief Operating Officer for Burke Primary Care. &ldquo;Nicole Moore&rsquo;s background and qualifications make her uniquely suited to lead this division for Burke Primary Care.&rdquo;</p> <p>Burke Primary Care is a locally owned, independent practice dedicated to providing the highest quality medical care to Burke County residents and industry. The practice offers a comprehensive list of ancillary services under one roof to support the needs of industry and patients of all ages including: occupational health, primary care, radiology services, laboratory pediatric &amp; geriatric care, same day visits for acute care needs and wellness &amp; preventative visits, care for chronic illnesses and sports medicine while being supported by a local hospitalists program for all admissions.&nbsp;</p>vannoppenTue, 23 Feb 2016 16:51:55 +0000;s Fight to Stop Bad Ads<p>When on-line ads are good, they connect you to products or services you&rsquo;re interested in.&nbsp;<br /><br />But some ads are just plain bad&mdash;like ads that carry malware, cover up content you&rsquo;re trying to see, or promote fake goods.</p> <p><a href="" target="_blank">Read how Google focused its fight against bad on-line advertising</a>:</p> <p>When ads are good, they connect you to products or services you&rsquo;re interested in and make it easier to get stuff you want. They also keep a lot of what you love about the web&mdash;like news sites or mobile apps&mdash;free.<br /><br />But some ads are just plain bad&mdash;like ads that carry malware, cover up content you&rsquo;re trying to see, or promote fake goods. Bad ads can ruin your entire online experience, a problem we take very seriously. That&rsquo;s why we have a strict set of&nbsp;<a href="">policies</a>&nbsp;for the kinds of ads businesses can run with Google&mdash;and why we&rsquo;ve invested in sophisticated technology and a global team of 1,000+ people dedicated to fighting bad ads. Last year alone we disabled more than 780 million ads for violating our policies&mdash;a number that's increased over the years thanks to new protections we've put in place. If you spent one second looking at each of these ads, it&rsquo;d take you nearly 25 years to see them all!<br /><br />Here are some of the top areas we focused on in our fight against bad ads in 2015:<br /><br />Busting bad ads<br />Some bad ads, like those for products that falsely claim to help with weight loss, mislead people. Others help fraudsters carry out scams, like those that lead to &ldquo;phishing&rdquo; sites that trick people into handing over personal information. Through a combination of computer algorithms and people at Google reviewing ads, we&rsquo;re able to block the vast majority of these bad ads before they ever get shown. Here are some types of bad ads we busted in 2015:</p> <div class="separator"><a href="" imageanchor="1" target="_blank"><img border="0" src="" /></a></div> <p>Counterfeiters<br />We suspended more than 10,000 sites and 18,000 accounts for attempting to sell counterfeit goods (like imitation designer watches).<br /><br />Pharmaceuticals<br />We blocked more than 12.5 million ads that violated our healthcare and medicines policy, such as ads for pharmaceuticals that weren&rsquo;t approved for use or that made misleading claims to be as effective as prescription drugs.<br /><br />Weight loss scams<br />Weight loss scams, like ads for supplements promising impossible-to-achieve weight loss without diet or exercise, were one of the top user complaints in 2015. We responded by suspending more than 30,000 sites for misleading claims.<br /><br />Phishing<br />In 2015, we stepped up our efforts to fight&nbsp;<a href="">phishing sites</a>, blocking nearly 7,000 sites as a result.<br /><br />Unwanted software<br />Unwanted software can slow your devices down or unexpectedly change your homepage and keep you from changing it back. With powerful new protections, we disabled more than 10,000 sites offering&nbsp;<a href="">unwanted software</a>, and reduced unwanted downloads via Google ads by more than 99 percent.</p> <div class="separator"><a href="" imageanchor="1" target="_blank"><img border="0" src="" /></a></div> <p>Trick to click<br />We got even tougher on ads that mislead or trick people into interacting with them&mdash;like ads designed to look like system warnings from your computer. In 2015 alone we rejected more than 17 million.</p> <div class="separator"><a href="" imageanchor="1" target="_blank"><img border="0" src="" /></a></div> <p><br />Creating a better experience<br />Sometimes even ads that offer helpful and relevant information behave in ways that can be really annoying&mdash;covering up what you&rsquo;re trying to see or sending you to an advertiser&rsquo;s site when you didn&rsquo;t intend to go there. In 2015, we disabled or banned the worst offenders.</p> <div class="separator"><a href="" imageanchor="1" target="_blank"><img border="0" src="" /></a></div> <p>Accidental mobile clicks<br />We&rsquo;ve all been there. You&rsquo;re swiping through a slideshow of the best moments from the Presidential debate when an ad redirects you even though you didn&rsquo;t mean to click on it. We&rsquo;re working to end that. We've developed technology to determine when clicks on mobile ads are accidental. Instead of sending you off to an advertiser page you didn't mean to visit, we let you continue enjoying your slideshow (and the advertiser doesn't get charged).<br /><br />Bad sites and apps<br />In 2015, we stopped showing ads on more than 25,000 mobile apps because the developers didn&rsquo;t follow our policies. More than two-thirds of these violations were for practices like mobile ads placed very close to buttons, causing someone to accidentally click the ad. There are also some sites and apps that we choose not to work with because they don&rsquo;t follow our policies. We also reject applications from sites and mobile apps that want to show Google ads but don't follow our policies. In 2015 alone, we rejected more than 1.4 million applications.<br /><br />Putting you in control<br />We also give you tools to control the type of ads you see. You can always&nbsp;<a href="">let us know</a>when you believe an ad might be violating our policies.<br /><br />Mute This Ad<br />Maybe you&rsquo;ve just seen way too many car ads recently. &ldquo;<a href=";utm_medium=blog-pr&amp;utm_campaign=better-ads-blog#take-control-of-your-google-ads-experience">Mute This Ad</a>&rdquo; lets you click an &ldquo;X&rdquo; at the top on many of the ads we show and Google will stop showing you that ad and others like it from that advertiser. You can also tell us why. The 4+ billion pieces of feedback we received in 2015 are helping us show better ads and shape our policies.</p> <div class="separator"><a href="" imageanchor="1" target="_blank"><img border="0" src="" /></a></div> <p>Ads Settings<br />In 2015, we rolled out a new design for our&nbsp;<a href="">Ads Settings</a>&nbsp;where you can manage your ads experience. You can update your interests to make the ads you see more relevant, or block specific advertisers all together.</p> <div class="separator"><a href="" imageanchor="1" target="_blank"><img border="0" src="" /></a></div> <p>Looking ahead to 2016<br />We&rsquo;re always updating our technology and our policies based on your feedback&mdash;and working to stay one step ahead of the fraudsters. In 2016, we&rsquo;re planning updates like further restricting what can be advertised as effective for weight loss, and adding new protections against malware and bots. We want to make sure all the ads you see are helpful and welcome and we&rsquo;ll keep fighting to make that a reality.</p>vannoppenThu, 21 Jan 2016 20:18:15 +0000 MediaWeb DevelopmentBrilliant stop-motion ad tells the history of Honda with paper and hands<p>Honda's latest ad is worth watching simply because it's fantastic animated art. The spot doesn't show off some shiny new car &mdash; instead, it takes two minutes to celebrate the history of the company and the vast array of products it produces.</p> <p><a href="" target="_blank">VIEW THE AD</a></p> <p>The ad aired during four early NFL games which usually charge a bit more than $300,000 for 30 second spots,&nbsp;<a href="">according to Ad Age</a>. That prices Honda&rsquo;s 8 minutes of advertising on Sunday at around $5 million&hellip; with more runs to come.</p> <p>The ad is constructed from thousands of paper illustrations stitched together with stop-motion filming. It was shot on large table &mdash; acting almost like a physical map of the company's history &mdash; and the pages are flipped and swapped out by hand in thousands of separate shots. The focus on paper and illustration is a clever way to make us appreciate what engineers and manufacturers do: bring ideas on paper to life. --- The Verge</p> <table border="1"> <tbody> <tr> <td><iframe width="560" height="315" src="" frameborder="0" allowfullscreen=""></iframe></td> </tr> </tbody> </table>vannoppenMon, 21 Sep 2015 18:11:52 +0000 and TrendsBURKE PRIMARY CARE LAUNCHES SPORTS MEDICINE DIVISION<p><b>Morganton, NC</b> &ndash; Independent family medical practice, Burke Primary Care, recently launched its Sports Medicine division with a focus on treating and preventing injuries that hamper active lifestyles of patients of all ages.</p> <p>Two current Burke Primary Care physicians, Dr. Mia Griggs and Dr. G. Michael Gould, are have received training and are credentialed in the specialties typically associated with active lifestyle and sports medicine: osteopathic manipulation, musculoskeletal anatomy, otosopic and opthalmoscopic exams, &nbsp;bone health, neck injuries and more.<img src="/static/media/uploads/blog/bpc-15001_burke_sports_med_logo_rgb.jpg" width="400" height="193" style="float: right; margin: 5px;" /></p> <p>Specifically, Dr. Griggs performed her fellowship in Primary Care Sports Medicine with the Brody School of Medicine at East Carolina University and before joining Burke Primary Care was a sports medicine physician with Cabarrus Family Medicine. She is a member of the American Medical Society for Sports Medicine.</p> <p>Dr. Michael Gould is an Osteopathic physician board in Family Practice with a focus on maintaining an active lifestyle.&nbsp;&nbsp;Osteopathic medicine provides all of the benefits of modern medicine including prescription drugs, procedure, and the use of technology to diagnose disease and evaluate injury.&nbsp;</p> <p>Dr. Gould also offers the added benefit of hands-on diagnosis and treatment through a system of therapy known as osteopathic manipulative medicine. Dr. Gould focuses on helping each person achieve a high level of wellness by focusing on health promotion and disease prevention.&nbsp;</p> <p>&ldquo;Burke Primary Care is consistently focused on providing quality care with a level of convenience that is rarely found in medical practice&rsquo;s anymore,&rdquo;&nbsp;said Scott Gallagher, Chief Operating Officer of Burke Primary Care.&nbsp; &ldquo;Our Sports Medicine Program adds additional services to our Medical Home philosophy with fracture and concussion management, joint injections, strains and sprains treatment and osteopathic manipulation.&nbsp; Burke Sports Medicine allows us to focus on injury and illness prevention, evaluation, treatment and rehabilitation to maintain active lifestyles.</p> <p>Burke Primary Care is the region&rsquo;s largest and oldest primary care independent practice. Locally owned, it is a comprehensive family practice dedicated to high-quality, patient-focused healthcare.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>###</p>vannoppenTue, 28 Jul 2015 13:52:07 +0000 RelationsOSHKOSH AIR SHOW BREAKS RECORDS<p><b>WITTMAN REGIONAL AIRPORT, OSHKOSH, WI (July 27, 2015) &ndash; </b>EAA AirVenture Oshkosh, it is the world&rsquo;s largest fly-in event, closed its 2015 show recording record numbers in attendance and activity.</p> <p>&nbsp;</p> <p>About 550,000 people from 69 countries attended this year&rsquo;s convention, making it the highest-attended show in at least a decade. The FAA recorded 16,300 arrivals and departures throughout the week, including more than 3,000 arrivals in a single day at Oshkosh&rsquo;s Wittman Regional Airport, said EAA Chairman Jack Pelton.</p> <p>&ldquo;It&rsquo;s double what goes on at O&rsquo;Hare on any given day,&rdquo; Pelton said during a closing-day news conference. The event ran from Monday July 20 to Sunday July 26. &ldquo;It really felt like we&rsquo;re back to our culture. &hellip; This year, we worked on having something for everyone ... and it was a success.&nbsp;</p> <p>In 2014 the event featured about 500,000 people and 2,000 arrivals in a single day.</p> <p>Pelton said that one of the draws was the diversity of aircraft that participated in one or more of the daily afternoon air shows. These included the B-52, the F-35 Lightning II, the F-22 Raptor and the Airbus A350, as well as tributes to legendary aviator Burt Rutan and the Apollo 13 crew, made for a successful week, he said.</p> <p>The count for private aircraft parked on site during the week was still being tallied. However, in 2014, 2,649 airplanes &ndash; including 997 homebuilt aircraft, 1,050 vintage airplanes, 303 warbirds, 122 ultralights and light-sport aircraft, 91 seaplanes, 40 rotorcraft, 38 aerobatic aircraft and 8 hot-air balloons registered.</p> <p>North Carolina companies displaying products at Oshkosh included: Silver Feather (Fletcher, NC); Honda Aircraft Co. (Greensboro, NC); Dans Camo (Newport, NC); PlaneLogiX (Carroboro, NC); PMA Products, Inc. (Liberty, NC); Aria Handmade (High Point, NC); Franklin Aerospace (Charlotte, NC); TruAtlantic, Mfc., LLC. (Kernersville, NC), and JAARS (Waxhaw, NC).</p> <p>Local aviation enthusiast attending included Clark Hatcher, Bradly and Al Bormith, Jeffery Stainback, Mitch Wisniewski, Jesse Williams and Joey and Mitch McGlamery,&nbsp;</p> <p>Known simply as &ldquo;Oshkosh&rdquo; by aficionados, the air event is a mammoth economic contributor to the central Wisconsin area. In 2008, a UW-Oshkosh Center for Community Partnerships study showed a $110 million economic impact for the Oshkosh area. Of that, $84 million was direct impact with a $26 million multiplier from secondary spending. Additionally, the fly in provided 1,700 jobs and $39 million in labor income for Winnebago, Outagamie and Fond du Lac counties.</p> <p>Over 5,000 volunteers invest 250,000 hours over several months to make Oshkosh happen. The tasks they perform range from parking cars and airplanes, to painting buildings, to helping set up and tear down concerts and shows presented by the EAA.</p> <p>&nbsp;</p> <div> <p># # #</p> </div>vannoppenMon, 27 Jul 2015 13:42:04 +0000 LIGHTNING LIGHTS UP OSHKOSH<p>&nbsp;</p> <p><b>FOR IMMEDIATE RELEASE</b></p> <p>Contact: Allen VanNoppen | <a href=""></a> | 828-413-7466</p> <p>&nbsp;</p> <p align="center"><b>F-35 Lightning Lights Up Oshkosh</b></p> <p>&nbsp;</p> <p>WHITMAN AIRFIELD, OSHKOSH, WI (July 22) &ndash; The F-35 Lightning is today&rsquo;s star of EAA AirVenture Oshkosh 2015, the world&rsquo;s largest aviation event held at Wittman Regional Airport in Oshkosh, WI. The United States Air Force chose this venue for the civilian debut of its newly-minted F-35. And debut it did.</p> <p>When it lit afterburners and skyrocketed out of sight in a blink and reappeared seconds later, capable of landing vertically on a dime, Patriotic jaws dropped and state enemies fled for the borders. Goodbye.&nbsp;</p> <p>It&rsquo;s a beast, to be sure. &nbsp;Fifty-one feet long, 14 feet tall, agile as a dragonfly, the F-35 Lightning weighs in at 29,300 pounds heavy and is powered by a F135-PW jet engine producing roughly 40,000 pounds of thrust generating top-secret speeds in excess of 1,200 mph, and (here&rsquo;s the clincher) the ability to land vertically, helicopter style.</p> <p>And then there&rsquo;s room for 18,000 pounds of advanced, computerized, laser-assisted, GPS-guided, eyes-on, WYSIWYG, mission-accomplished weapons. Little footnote, that.&nbsp;</p> <p>EAA AirVenture Oshkosh is host to more than 500,000 people from 60 countries. Nearly 10,000 aircraft land at Oshkosh area during the week. This, the &ldquo;World&rsquo;s Greatest Aviation Celebration,&rdquo; showcases flying machines ranging from the smallest ultralight to massive airliners and military aircraft.</p> <p>North Carolina is well represented with nine companies and hundreds of attendees. Dozens from local counties.</p> <p>On an Oshkosh airport ramp, engines silent, high-tech beacons off, goomba gawkers all around, the roped-off F-35 holds forth with Defcon 2 gravitas, a coiled technological aviation advancement exuding energy and power and ability. It&rsquo;s seriously serious ability.</p> <p>Indulging in some technical jargon, the F-35 Lightning is referred to as a 5th Generation aviation fighter, combining advanced stealth capabilities with fighter aircraft speed and agility, fully-fused sensor information, network-enabled operations and advanced logistics and sustainment.</p> <p>Want some bullet-point characteristics? Try these: Electronic attack; air-to-air; air-to-surface; surveillance and reconnaissance; all weather; supreme stealth; CTOL; STVOL, and interoperability.&nbsp;</p> <p>Parked on the ramp the F-35 calls to mind a Bangladesh man-eating Tiger. It&rsquo;s crouched patiently in the deep weeds, hard muscles bunched, sensors ablaze, stalking the jittery momma deer and its fragile baby deer licking stale backwash from a parched pond on some scorched patch of nothing.&nbsp;</p> <p>The tiger is hungry. Its young cubs are starving back at the den. Aggressive determination and unrelenting focus prevail. Dinner will be coming home, make no mistake about that.</p> <p>If the Oshkosh ogling crowd is any indication, the Lockheed Martin F-35 Lightning Joint Strike Fighter will be bringing home dinner, too.&nbsp;</p> <p>The F-35 was the winner of a grueling contest for a $200 billion-plus Pentagon contract. &nbsp;In this era of drone technology, it may be the last manned military fighter plane made. And, true, it is getting some grief because an F16 Falcon reportedly outturned it in a dogfight. But make no mistake, this bad boy, the F-35 Lightning, will rule for decades.</p> <p>Two of them screamed into Oshkosh on Wednesday, day three of the air event, with deafening low passes in front of crowds before parking on Boeing Plaza for display. It joined modern and vintage military planes on the plaza that includes the B-52 Stratofortress and F-22 Raptor.&nbsp;</p> <p>&ldquo;EAA AirVenture attendees have often seen the latest military aircraft make appearances at Oshkosh over the past 30 years, a list that has included such cutting-edge aircraft as the F-117 Stealth fighter and the F-22 Raptor,&rdquo; said Rick Larsen, EAA&rsquo;s vice president of communities and member services, who coordinates AirVenture features and attractions. &ldquo;The addition of the F-35 as a highlight further fortifies AirVenture as an unmatched event to see a group of aircraft in one place that you can see nowhere else in the world.&rdquo;&nbsp;</p> <p>The day concluded with a rare nighttime aerial aerobatic show, capped with New Year&rsquo;s Eve-style fireworks.&nbsp; Tens of thousands of people watched the after-dark aerial performances from lawns and campgrounds surrounding the airport runway.</p> <p>&nbsp;Earlier in the day an aircraft accident temporarily closed the runways at Wittman Regional Airport. At 7:45 a.m. a six-seat Piper Malibu aircraft crashed during landing on the east end of Runway 9/27. There were five people aboard the aircraft.</p> <p>Four of the airplane&rsquo;s occupants were able to walk away from the aircraft on their own. The fifth person was extracted by members of the Oshkosh Fire Department and transported via medevac helicopter to an area hospital.&nbsp;</p> <p>The aircraft was piloted by 46-year-old Kenneth J. Kaminski of Benton Harbor, Michigan, said Dick Knapinski EAA Senior Communications Advisor. Also aboard the airplane were three other Michigan residents: Gerald T. Kaminski, 71; Margaret C. Laing, 30; Nathan P. Gargano, 26; and Neil F. Dill, 56. Hometowns of the passengers were not immediately available.</p> <p>The NTSB is leading the investigation into the accident.</p> <p>The accident closed Wittman Regional Airport for about 2-1/2 hours.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>###</p> <p>&nbsp;</p>vannoppenThu, 23 Jul 2015 17:05:01 +0000 WILKESBORO FIRM MAKES AWARD-WINNING AIRPLANE<p>WITTMAN REGIONAL AIRPORT, OSHKOSH, WI (July 22) &ndash; A rock star in aviation is World Freestyle Aerobatic Champion Rob Holland who flies a cutting-edge airplane made in North Wilkesboro, NC.</p> <p>&nbsp;Holland does things in his carbon fiber Window World MXS-RH, built&nbsp;by MX Aircraft, that would kill an ordinary human. Like pulling nearly seven negative G&rsquo;s while yanking out of an inverted straight-down, high speed, twisting dive from the clouds to 50 feet off the deck.</p> <p>&nbsp;Most people would need a body bag at that point. But Holland levels at the last nanosecond, whips his airplane right side up in a blink, yanks into a straight-up climb and, just because he can, endures 11 positive G&rsquo;s while executing a perfect Cuban Eight.</p> <p>&nbsp;Gives some people an aneurysm just watching it.</p> <p>&nbsp;Holland performed jar-dropping aerobatic maneuvers on opening day at EAA AirVenture Oshkosh, the world&rsquo;s largest airshow held in July at the Whitman (Wisconsin) Regional Airport. Thousands of people set up chairs and unfolded blankets in the grass beside the runway to watch.</p> <p>Ask experts who know about these things and they&rsquo;ll tell you that Holland is one of the most decorated, respected, innovative aerobatic pilots and airshow performers in the world today.</p> <p>&nbsp;Clark Hatcher of Morganton, himself no aviation slouch, said, &ldquo;It is truly an honor to be from North Carolina when you see guys like Rob fly one of our state-made, state-of-the-art airplanes. He&rsquo;s the best. His resume proves it.&rdquo;</p> <p>&nbsp;Winner of&nbsp;four consecutive US National Aerobatic Championships, a run accomplished by only two other pilots in history, Holland is also the&nbsp;two-time, defending World Freestyle Aerobatic Champion.&nbsp;In 2012,&nbsp;the International Council of Airshows&nbsp;(ICAS) recognized Holland with the prestigious&nbsp;Art Scholl Award for Showmanship, the highest honor any airshow pilot can receive.</p> <p>&nbsp;But while his impact and influence on the airshow community is undeniable, his remarkable aerobatic skills are complimented with a relaxed and approachable demeanor that has forged a unique connection with countless fans everywhere.</p> <p>Sitting in the International Aerobatic Club&rsquo;s offices on Whitman Regional Airport, the site of Oshkosh, Holland talked about his passion for aggressive flying. Everyone talked over the domineering sound of overhead aerobatic airplanes showcasing the day&rsquo;s aerial demonstrations.</p> <p>Holland is a tall guy with a neatly trimmed goatee and a thatch of dark hair beneath a ball cap. His relaxed, easy-going bearing seems at odds with his uber-aggressive style of flying that has made him famous around the world.</p> <p>You could say Holland looks young for his age, 41 years. In fact, he looks just his age. Maybe that is unexpected because you&rsquo;d think that putting your body through what he puts his through day after day &ndash;the negative G&rsquo;s and the furious 100-miles-an-hour flipping and twisting and ferocious 500-degrees-a-second twisting and spinning &ndash; would make a person look way old real quick. If it didn&rsquo;t kill them first.</p> <p>Holland has been competing in airshows for 15 years. He has been flying since he was 18 years old. But he was dreaming of aerobatics long before that. He went to an airshow when he was a kid and that was it. He hung all his model airplanes upside down from his bedroom ceiling afterward.</p> <p>&ldquo;All I ever wanted to do was be an airshow pilot,&rdquo; he said.</p> <p>He learned to fly. Later he graduated from Daniel Webster College in 1997 with Bachelor of Science degrees in Aviation/Airway Management and Aviation Flight Operations, and eventually earned&nbsp;most of the highest commercial ratings available while logging more than 11,000 hours in 175 different types of aircraft.</p> <p>Holland&rsquo;s customized MX Aircraft plane, the Window World MXS-RH, is a blue and black, carbon fiber, single seat airplane. It has modifications specified by Holland who drew on years of aerobatic experience and knowledge.</p> <p>For those interested in the specs, the plane is 21 feet long with a wingspan of 24 feet. It weighs 1,200 pounds, is powered by a Lycoming engine generating 380 horsepower, has a top speed of 300 mph, twists at 500 degrees a second and can withstand 16 positive and negative G&rsquo;s.</p> <p>MX Aircraft owner and founder Chris Meyer met Holland about ten years ago at an air event in Florida. Holland was winning awards flying Pitts bi-planes. Myers made monoplanes. And Myers wanted Holland on board. &ldquo;We listen to the best in the business,&rdquo; he said.</p> <p>Myers invited Holland to test fly a MX. Holland was skeptical, what with being a bi-plane guy. But he flew it nonetheless.</p> <p>His reaction? &ldquo;Pulling straight, I climbed 3,500 feet effortlessly and then accelerated unbelievably quickly out of the top,&rdquo; he said in a recent interview. &ldquo;This plane carries energy like a 2,000 hp war bird that weighs only 1,200 pounds. The controls are so light, and the rudder authority is unbelievable. I will be able to do maneuvers I could only dream of before!&rdquo;&nbsp;</p> <p>&nbsp;&ldquo;It was a game changer,&rdquo; he said.</p> <p>&nbsp;Meyers and Holland struck a deal.</p> <p>&nbsp;A title sponsorship was inked with another North Wilkesboro company, Window World, Inc. The firm is America&rsquo;s largest replacement window company with stores and offices in more than 200 cities.</p> <p>&nbsp;Holland was buddies with the chief pilot for Window World&rsquo;s corporate airplane who felt there was a fit in personalities with corporate owners. An introduction was arranged. A sponsorship was forged. It appears to be worth the investment.</p> <p>&nbsp;&ldquo;I put their name in front of five to six million people a year,&rdquo; Holland said, referring to the large Windows World branding on wings of his airplane. &ldquo;That&rsquo;s 75 to 80 million impressions a year.&rdquo;</p> <p>&nbsp;Additional sponsors of Holland include Burlington, NC-based Bully Aero that specializes in building wing rigs and jigs for the aerobatic, experimental, war bird and antique aircraft community, and Virginia-based Sky Dynamics, widely known for aircraft exhaust and engine parts.</p> <p>Holland continues to pursue aerobatics, practicing relentlessly, blazing trails of innovation, and developing maneuvers never before seen at an airshows. &ldquo;One of my goals is to take aerobatics to the next level,&rdquo; Rob said. &ldquo;I want to push the limits of what can be done.&rdquo;</p>vannoppenThu, 23 Jul 2015 06:15:30 +0000 CAMPING AT OSHKOSH<p>WITTMAN REGIONAL AIRPORT, OSHKOSH, WI (July 20) &ndash; Let&rsquo;s be clear about one thing: Oshkosh is not for the environmentalist worried about carbon footprints. At Oshkosh, the world&rsquo;s largest aviation show, success is all about carbon signatures made large.&nbsp;</p> <p>Oshkosh is airplanes. Airplanes burn gas. Lots of it. Oshkosh features airshows, fireworks, 2,000 take offs and landings a day, demonstration flights by the newest jets. That&rsquo;s serious carbon.&nbsp;</p> <p>Hundreds of thousands of aviation fans attend Oshkosh. Ten thousand come in on their own airplanes (burning 100LL gas like there&rsquo;s no tomorrow). Thirty times that many drive in. They &ldquo;camp&rdquo; on airport grounds.</p> <p></p> <p>These are not the nature-loving, no-trace, off-the-grid campers like those looking for moose in the Tetons. These are Carbon Campers.&nbsp;</p> <p>Oshkosh&rsquo;s Carbon Campers didn&rsquo;t peacefully hike through miles of moose country solitude to sleep here in tents. No. They noisily burned carbon: They flew airplanes. They drove gas-guzzling 40-foot motor homes, 12-MPG SUVs, and all-American gas-hog pickup trucks towing campers.</p> <p>After landing or parking, the Carbon Campers hiked maybe 10 feet and set up tents beneath wings or beside Suburbans. Then they fired up carbon-consuming Honda generators. For lights, Wi-Fi, fridges, stereos, computers and movie projectors.&nbsp;</p> <p>The giant Food Mall with your choice of cuisine is next door. The humongous community Beer Tent is right over there. The clean showers and rest rooms are 100 steps away. Carbon City. On the grid.&nbsp;</p> <p>Meanwhile, tight formations of World War II fighter and bomber planes roar overhead, burning, conservatively, 50, 60 gallons of low lead an hour, leaving miles of contrails. Modern fighter jets that scream above treetops are burning 600 gallons of jet fuel an hour, easy.</p> <p>Oshkosh&rsquo;s sounds of aviation are relentless. There&rsquo;s noise everywhere. A couple of helicopters circle the airport constantly. High-performance vintage warplanes and modern aerobatic planes, propeller tips ripping the sound barrier, are always taking off and landing from the runway RIGHT THERE. Public speakers compete with thundering airplanes. Lunchtime conversations are constantly broken by screaming jet engines.&nbsp;</p> <p>It&rsquo;s music to the ears of Carbon Campers.</p> <p>Oshkosh. High-trace. Big carbon. &nbsp;Large noise. There isn&rsquo;t a moose to be found.</p> <p>Officially named EAA AirVenture Oshkosh, it is the world&rsquo;s largest fly-in event, with more than 10,000 aircraft coming to Whitman Regional Airport during the week. Total attendance is expected to surpass 500,000 from more than 60 countries. The &ldquo;World&rsquo;s Greatest Aviation Celebration&rdquo; features flying machines ranging from the smallest ultralight to massive airliners and military aircraft.</p> <p>North Carolina has a significant presence. HondaJet (Greensboro) is a player. So are the MX Aircraft (Wilkesboro) all-carbon fiber, state-of-the-art competition aerobatic airplanes that dance in the Oshkosh skies everyday.</p> <p>There&rsquo;s an impressive contingent of Carbon Campers attending Oshkosh from Morganton, Hickory, Granite Falls, Lenoir and other towns in the area. A few, like Bradley and Al Bormuth, work the show as volunteers. Most, like Clark Hatcher, Mitch and Joey McGlamery, Marc and Pam Plemmons are drinking it in as spectators.</p> <p>On opening day, Monday, July 20,<sup> </sup>&nbsp;the weather was cloudy, windy, humid with high 80s temps. It was hot and muggy. But that didn&rsquo;t stop the crowds, the airshows or <a href="">Dierks Bentley</a>, who has rocketed to the top tier of country music&rsquo;s hitmakers. Bentley, an active pilot, flew his plane to Oshkosh and closed the day with a pounding outdoor concert before an estimated crowd in excess of 15,000.</p> <p>The concert was in Boeing Plaza, center stage for Oshkosh. Bentley&rsquo;s performed on one end of the two-acre concrete plaza adjacent to runways and beneath the control tower. A B-52 Stratofortress, a B-29 Superfortress, a silver P-38 Lightning and the new Airbus A350 were parked on the other end. Air Force officers stood atop the wings of the B-52 to watch the show.</p> <p>&ldquo;Best seat in the house,&rdquo; said Clark Hatcher, who attended the concert. Hatcher&rsquo;s love of Bentley&rsquo;s music is exceeded only by his passion for aviation. He has Carbon Camped at Oshkosh for nine years.</p> <p>&ldquo;Dierks Bentley is a superb choice for our opening-night concert not only because he is one of music&rsquo;s brightest stars, but also because he is an avid pilot who has been to Oshkosh before enjoying the sights and sounds as an aviation enthusiast,&rdquo; said Rick Larsen, EAA&rsquo;s vice president of communities and member programs. &ldquo;Dierks brings the energy and enthusiasm that complements the full week of aviation excitement that will be featured at EAA AirVenture.&rdquo;&nbsp;</p> <p>For several hours every afternoon, there is an air show &ndash; and two nighttime air shows with fireworks &ndash; that stay true to the essence of&nbsp; Carbon Camping. In 2014, the Air Force Thunderbirds were the biggest attraction. This year, the big draws will include the F-22 Raptor and the F-35 Lightning II for its debut at a civilian airshow.</p> <p>&ldquo;Certainly been a great start to the week,&rdquo; said EAA Chairman Jack J. Pelton. &ldquo;Right now we&rsquo;re experiencing a record number of airplanes flying in, about a thousand airplane movements for arrivals over what we&rsquo;ve seen the last two years. We&rsquo;ve seen camping that&rsquo;s been up about 13 percent over the last few years, and gate attendance also up about 7 percent.&rdquo;</p> <p>Pelton credits in part increased optimism in the aviation industry. &ldquo;I think we&rsquo;re seeing more and more people recovering, back flying again,&rdquo; he said. &ldquo;Maybe not at the number of flight hours we&rsquo;ve seen in the past, but certainly people are planning where they&rsquo;re going to go and what they&rsquo;re going to do, and AirVenture continues to be on that list.&rdquo;</p> <p></p> <p>###</p>vannoppenTue, 21 Jul 2015 17:50:17 +0000 FORD APOLLO EDITION MUSTANG TO SUPPORT EAA YOUNG EAGLES PROGRAM AT OSHKOSH<p>EAA AVIATION CENTER, OSHKOSH, Wisconsin &mdash; (June 29, 2015) &mdash; Ford Motor Company is once again supporting the Experimental Aircraft Association&rsquo;s youth aviation programs by unveiling and donating for auction a one-of-a-kind Mustang on July 23 during the&nbsp;<a href="" target="_blank">EAA AirVenture Oshkosh</a>&nbsp;fly-in.</p> <p>The&nbsp;<a href="" target="_blank">Apollo Edition Mustang</a>&nbsp;is a specially designed and built 2015 Ford Mustang that is the premier item available during the live auction at EAA&rsquo;s Gathering of Eagles gala, which supports the organization&rsquo;s year-round youth aviation programs. Ford is the exclusive automobile sponsor of EAA and EAA AirVenture Oshkosh, the annual event that is July 20-26 at Wittman Regional Airport in Oshkosh. The event draws 10,000 aircraft and an attendance of 500,000 to Oshkosh each year.</p> <p>&ldquo;Ford has helped EAA build unmatched pathways for young people to discover the world of flight through its support of the Gathering of Eagles, our youth programs, and AirVenture,&rdquo; said Jack Pelton, EAA chairman of the board. &ldquo;With its eighth Mustang donation inspired by aviation, Ford continues to excite with its specialty vehicles, which reflects the depth of Ford&rsquo;s commitment to EAA, its members, and the future of flight.&rdquo;</p> <p>The unique Mustang to be auctioned at Oshkosh draws its design cues from NASA&rsquo;s Apollo program that successfully sent and returned men to the moon. Ford Design Manager Melvin Betancourt led the design and engineering teams that developed this unique car.</p> <p>&ldquo;The Ford Apollo Edition Mustang salutes man&rsquo;s greatest technological achievement, with the ingenuity, precision, and power that defined the spirit of American innovation,&rdquo; said Edsel B. Ford II, a member of the Ford Board of Directors. &ldquo;Inspired by the Apollo program, Ford Motor Company committed itself to including exhilarating power, cutting-edge technology, and extraordinary craftsmanship in this automobile, which will support the next generation of pilots in EAA&rsquo;s aviation education programs for young people.&rdquo;</p> <p></p> <p>EAA&rsquo;s&nbsp;<a href="">Gathering of Eagles</a>&nbsp;is held annually at the EAA AirVenture Museum, drawing more than 1,000 aviation enthusiasts who support the aviators, engineers, and flight professionals of tomorrow. The event has drawn such personalities as actors Harrison Ford, John Travolta and Morgan Freeman, sports luminaries Arnold Palmer and Jack Roush, and aviation legends such as astronauts Jim Lovell and Gene Cernan.</p>vannoppenMon, 20 Jul 2015 17:07:21 +0000 CAROLINA WELL REPRESENTED AT WORLD’S LARGEST AIRSHOW<p>By Allen VanNoppen</p> <p>Special to The News Herald&nbsp;</p> <p>MORGANTON, NC (July 12) &ndash; Aviation was launched in this state. Says so right on the license plate: &ldquo;First in Flight.&rdquo; It was winter in 1903 when, at Kitty Hawk, Wilber and Orville Wright flew the first powered plane.&nbsp;</p> <p>Today, a century later, the state&rsquo;s aviation industry is booming. Says so in a January 2012 headline in the magazine, Business North Carolina: &ldquo;North Carolina&rsquo;s Aviation Industry Soars.&rdquo;</p> <p>Aviation is increasingly important to North Carolina&rsquo;s economy. The big newsmaker today is HondaJet, in Greensboro, with its breakthrough over-the-wing engine mount design and recent FAA provisional certification. GE&rsquo;s jet engine parts are made in Wilmington. Lockheed Martin is in Raleigh. General Dynamics in Charlotte. Cessna in Greensboro. Boeing in New Burn. VX Aerospace in Morganton. There are another 170 or so North Carolina companies, large and small, engaged in aerospace <img src="/static/media/uploads/blog/Oshkosh/av15_4clogo_rgb.png" width="350" height="157" style="margin: 2px; border: 1px solid black; float: right;" />manufacturing on some level.&nbsp;</p> <p>Those companies are a fraction of firms attending the biggest aviation trade show in the world, EAA AirVenture Oshkosh, held in late July. Founded in 1953, it is held in Oshkosh, Wisconsin, located between Milwaukee and Green Bay. Aviation devotees just call it Oshkosh.&nbsp;</p> <p>To put it in regional perspective, Oshkosh is to aviation what High Point is to the furniture industry: A must-attend trade show.&nbsp;</p> <p>&ldquo;In the aviation community, if it has flown, is flying or will fly, it will come to Oshkosh,&rdquo; said Rick Larsen, EAA&rsquo;s vice president for communities and member programs, who coordinates AirVenture features and attractions.</p> <p>Last year 500,000 people from 60 countries attended Oshkosh. Scores were from North Carolina and dozens from Burke and surrounding counties. About 10,000 airplanes -- from the smallest ultralight to the most advanced and massive commercial and military jets -- flew in. More than 1,500 aircraft were on display from manufacturers, visionaries, collectors and industrialists. Nearly 800 journalists received media credentials. Some days there were 2,000 landings and take offs at the airport.&nbsp;</p> <p>This year, between opening day on July 20 and closing ceremonies on July 26 perhaps six or seven airplanes based at the Morganton-Lenoir, Silver Creek and Hickory airports will make the round trip to Oshkosh. Locals who have attended previous Oshkosh events and have discussed plans to be among the 500,000 enthusiasts include Clark Hatcher, Bradly and Al Bormith, Jeffery Stainback, Mitch Wisniewski, Jesse Williams, Joey and Mitch McGlamery, Mark Bennett, Dwight Farris, Brandon NeSmith and Bill Dobson.</p> <p>North Carolina companies currently registered to display at Oshkosh include: Silver Feather (Fletcher, NC); Honda Aircraft Co. (Greensboro, NC); Dans Camo (Newport, NC); PlaneLogiX (Carroboro, NC); PMA Products, Inc. (Liberty, NC); Aria Handmade (High Point, NC); Franklin Aerospace (Charlotte, NC); TruAtlantic, Mfc., LLC. (Kernersville, NC), and JAARS (Waxhaw, NC).</p> <p>Oshkosh commandeers a commercial airport a little smaller than Charlotte&rsquo;s but slightly larger than Winston-Salem&rsquo;s. The airport is named Whitman Regional Airport. During Oshkosh, Whitman is the busiest airport on the planet. The number of daily takeoffs and landings surpass those of Charlotte, Chicago, New York, LA, DC, London, Frankfort, Tokyo or Sydney.&nbsp;</p> <p>There are times when the sky is so thick with airplanes simultaneously approaching Whitman to land that controllers instruct pilots to touch down on one of three colored dots along the length of the main runway. Planes land three at a time. For a pilot, there&rsquo;s a lot of pride at stake with those precision dot landings. Miss a dot and you&rsquo;ll hear about it for years from your buddies.</p> <p>Thousands of attendees will fly to Oshkosh in private airplanes. Thousands more will make cross-country road trips. Accommodations will range from dorm rooms at a nearby college to motor homes on the field, to pop-up campers beneath hangar-side shade trees to tents in campgrounds on the airfield. Most of those who fly-in will pitch tents beneath the wings of their airplanes parked in the grassy areas between runways and taxiways. It&rsquo;ll be an extraordinarily colorful sea of airplane wings and nylon tents.</p> <p>This year Oshkosh is expected to draw more people and more airplanes. There are 75 different air show acts scheduled. The event marks the 45<sup>th</sup> anniversary of NASA&rsquo;s Apollo 13 mission. World War II birds will be everywhere honoring the 70<sup>th</sup> anniversary of the end of that war. The USAF will debut its new fighter, the F-35. And a wind sprint by the USAF F-22 Raptor will slice the skies just for good measure.</p> <p>&nbsp;&ldquo;I am so ready for Oshkosh,&rdquo; said Hatcher, who has attended for nine consecutive years. &ldquo;I can&rsquo;t wait to see the F4 Phantom along with the F100 Super Sabre.&rdquo;</p> <p>(Editor&rsquo;s Note: Allen VanNoppen is covering Oshkosh. This is the first in a series of stories about Oshkosh.)</p>vannoppenMon, 13 Jul 2015 17:39:37 +0000 RelationsNorth Carolina Poised For Aerospace Growth<p>From Aviation Week</p> <p>June 15, 2015</p> <p>Six as-yet unidentified aerospace companies have expressed strong interest in coming to the Charlotte North Carolina region. Some may announce their plans here at Paris.</p> <p>&ldquo;We expect to see an increase in capacity and production and new interest in the region,&rdquo; said Vanessa Goeschl, SVP, marketing and research, for the Charlotte Regional Partnership. Current growth is mainly among those aerospace companies already in the region.</p> <p>The 10,000-sq.-ft. Okuma America Aerospace Center of Excellence, a machine tool manufacturer and testing facility for advanced CNC machining technology, has been adding business and employees since opening in December 2014. Okuma is testing new lightweight machine tools for aircraft manufacturers and Tier 1 and Tier 2 suppliers. It supports&nbsp;<a href="" title="The Boeing Co.">Boeing</a>&rsquo;s manufacturing efforts at plants in North Charleston, South Carolina and Washington State.</p> <p>Shelby-based Ultra Machine &amp; Fabrication Inc., is now owned by Universal Manufacturing of Lincoln, Nebraska. A number of the employees were laid off initially, but rehired following the change in ownership. Plans are to expand the operation and boost employment by 150 workers. At one time, the operation relied solely on defense contracts for armoring military vehicles, but that source of revenue diminished following defense budget cuts.</p> <p>Elsewhere in the State,&nbsp;<a href="" title="GE Aviation">GE Aviation</a>, which in mid-October 2014 opened a new $126 million composites factory near Asheville, continues to grow. The facility is the first in the world to mass-produce engine components made of advanced ceramic matrix composite (CMC) materials and is building a high-pressure turbine shroud for the LEAP engine, powerplant for the new&nbsp;<a href="" title="Airbus S.A.S.">Airbus</a>&nbsp;<a href=";pgName=Airbus+A319%2fA320%2fA321" title="Airbus A319/A320/A321">A320neo</a>,&nbsp;<a href=";pgName=Boeing+737NG" title="Boeing 737NG">Boeing 737</a>&nbsp;MAX and COMAC&nbsp;<a href=";pgName=COMAC+C919" title="COMAC C919">C919</a>.</p> <p>The one piece of bad news over the last year involved&nbsp;<a href="" title="Turbomeca">Turbomeca</a>&nbsp;Manufacturing, the division of&nbsp;<a href="" title="SAFRAN Group">Safran</a>&nbsp;Turbomeca USA, which closed its engine parts plant in Monroe, eliminating 112 jobs. The downsizing, which also included the shutdown of a research and development center in the UK, was due to competitive pressures, according to the company. Turbomeca&rsquo;s plant in the Dallas-Ft. Worth area continues to produce helicopter engine parts.</p> <p>Filling the talent pool with trained workers that can support aerospace businesses is a priority for the State and aerospace businesses. Community colleges in the region have added aerospace programs to their curriculum, according to the Partnership.</p> <p>Goeschl said the University of North Carolina-Charlotte, NC State, North Carolina Agricultural and Technical University as well as Clemson University in South Carolina have bolstered their engineering and aerospace programs to help support the growing aerospace business in the Southeast.</p> <p>NC Aerospace, a new non-profit formed to strengthen the aerospace sector throughout the State, is helping develop and train people in various aviation trades. The association&rsquo;s goal is to develop &ldquo;a pipeline of talent,&rdquo; according to managing director Penny Whiteheart, who said that the association is helping bolster training in trades such as bonding, welding and assembly, precision machining, semiconductors and fabrics.</p> <p>As aerospace businesses expand in the region, so too does&nbsp;<a href="" title="American Airlines, Inc.">American Airlines</a>&rsquo; second largest hub, Charlotte Douglas International Airport. The Charlotte City Council formed a task force on how to best use a large tract of undeveloped land near the airport, with the aim of attracting aviation-related businesses. This project is in addition to the ongoing expansion efforts at Charlotte Douglas. A USD30 million terminal expansion continues, which includes new concourses and a 7,000-slot parking surface and rental car area. Over the next seven years, the airport plans to widen roads to the upper and lower levels of the main terminal, and build pedestrian sky bridges and underground walkways that connect the terminal with the parking facilities.</p> <p>Expansion plans also include a fourth parallel runway to help with projected growth. The primary beneficiary of another runway would be American Airlines, which accounts for most of the traffic at Charlotte.</p> <p>Charlotte Monroe Executive airport, which is 35-minutes away by car from the commercial airport, opened its new U.S. Customs facility this spring.</p> <p>More than 120 aerospace and aviation related firms have operations in the Charlotte industry cluster, among them&nbsp;<a href="" title="BAE Systems PLC">BAE Systems</a>&nbsp;and&nbsp;<a href="" title="United Technologies Corp.">UTC</a>&nbsp;Aerospace Systems, which in 2013 moved its entire operation to Charlotte.</p> <p>Southeastern North Carolina is a growing source of aerospace activity. The North Carolina Aerospace Initiative, a joint venture between educational and economic development organizations to promote applied research and aerospace education, is doing for the Southeastern portion of the State what the Partnership is doing for the Charlotte corridor.</p> <p>With a network of highways, airports, the close proximity to the Port of Wilmington, and anchor companies like&nbsp;<a href="" title="General Electric Co.">GE</a>&nbsp;Aircraft Engines &ndash; Wilmington, the region is poised for growth in the aerospace sector.&nbsp;</p>vannoppenTue, 23 Jun 2015 18:50:01 +0000 Restaurant &amp; Bar Names New Chef<p>&nbsp;</p> <p align="center"><b><span style="text-decoration: underline;">GREG ANDERSON JOINS TREAT IN MORGANTON AS EXECUTIVE CHEF</span></b></p> <p align="center"><b>&nbsp;</b>&nbsp;<a href="/static/media/uploads/blog/greg_anderson_final.pdf" target="_blank"><em>Download Media Announcement</em></a></p> <p><b>MORGANTON, NC, June 1, 2015</b> &ndash; Culinary veteran Greg Anderson has joined Treat Restaurant and Bar in downtown Morganton as Executive Chef overseeing the eatery kitchen known for its wide variety of offerings, many served with a &ldquo;layered eating&rdquo; Tapas style flare.&nbsp;</p> <p>With 17 years in the restaurant business and a culinary degree from Central Piedmont Community College in Charlotte, Anderson brings well-rounded dining expertise he acquired while working at the upscale Soul Gastrolounge in Charlotte and Root &amp; Vine and Mountain Burrito restaurants in Morganton.&nbsp;<img src="/static/media/uploads/blog/greg.jpg" width="300" height="251" style="margin: 2px; border: 1px solid black; float: right;" /></p> <p>As Executive Chef, Anderson will oversee Treat&rsquo;s approach to casual, yet intimate dining in a restaurant where the menu features hand-crafted seasonal specials. Inspired by his creativity, innovation and desire to delight people through delicious food, Anderson&rsquo;s cooking style emphasizes fresh, new and artistic plates with distinctive Spanish, Asian and Italian influences.&nbsp;</p> <p>&ldquo;My passion is making people smile with food, it doesn&rsquo;t matter what it is,&rdquo; Anderson said. &ldquo;Eating is very universal and every person has a different idea of what it means to be &lsquo;Treated.&rsquo; If what I bring out makes the customer happy then I&rsquo;ve done my job.&rdquo;&nbsp;</p> <p>&ldquo;Because we desire to bring constant newness and surprise to the customer, I get to do it all,&rdquo; he said. &ldquo;I can be creative; if I have an idea I can put it into action, nothing is off limits if it&rsquo;s &lsquo;a treat&rsquo;.&rdquo;&nbsp;</p> <p>Treat Restaurant &amp; Bar owner, Sabrina Hurt, said the Treat team has already been hard at work with Anderson on expanding the menu. Recent additions include daily lunch selections.</p> <p>&ldquo;We are very excited to have Greg on board with us,&rdquo; Hurt said. &ldquo;He shares our vision for Treat. His passion for fun, food and people, along with his talent and creativity are a perfect fit for us and our customers.&rdquo;&nbsp;</p> <p>In a separate staff addition, Hurt said Josh L&rsquo;HommeDieu has joined the Treat team as Front of the House Manager. &ldquo;He really understands how to execute the dining experience Treat wants to offer our patrons,&rdquo; Hurt said.&nbsp;</p> <p>Treat Restaurant &amp; Bar is part of the business known simply as Treat and located at 100 West Sterling Street in Morganton. An extensive accessory and gift shop, Treat Gift Shop, shares the building with an entrance on the corner of Union and Sterling streets.&nbsp;</p> <p>For more information or reservations, please call (828) 475-1082 and <a href="">visit Treat's Facebook Page.</a></p>vannoppenThu, 04 Jun 2015 15:38:59 +0000 Ad Spending Set to Double Desktop Ad Spending by 2017<p>As consumers grow more attached to their mobile phones and devices, marketers keep the cash flowing into app advertising.</p> <p>Mobile ad spending continued rising in 2014 and is expected to reach $28.7 billion this year, according to<a class="directory_entry" href="" title="Ad Age LookBook">eMarketer</a>'s "State of U.S. Digital Advertising" report released this month. Desktop spending totaled $31.6 billion in 2014, down from $32.4 billion in 2013, and mobile ad spending totaled $19.2 billion in 2014, up from $10.7 billion in the previous year. The eMarketer report shows a continued decline in desktop ad spending for the next four years. Additionally, the report finds that mobile ad spending is expected to nearly double desktop ad spending by 2017, with an estimated $25 billion spent on desktop advertising and $49.8 billion spent on mobile advertising.</p> <p>Consumer in-app mobile use has increased in the past two years, a trend that is expected to continue, said eMarketer senior mobile analyst Cathy Boyle, adding that features such as mobile search and location-specific tech drove the increase in mobile ad spending. Marketers favor location-specific app ads because they can gather information about consumers more efficiently than traditional mobile web advertising. Additionally, Ms. Boyle said apps offer a native, more polished environment for ads. Embedded video can be developed for a certain game, for example, offering a more controlled environment for marketers and a more natural experience for users.</p> <p></p> <p><figure class="caption large insert-left no-caption"><img src="" width="400" height="488" alt="" class="large" /><figcaption></figcaption></figure></p> <p></p> <p>The usual advertising giants&nbsp;<a href="" title="See recent content about Google">Google</a>, Facebook and Twitter made the most mobile ad money, but Ms. Boyle added that there are a lot of new players in the mix. Newer companies include Pinterest, Instagram and Snapchat, all three of which premiered in-app advertising options recently. Instagram started its advertising component in late 2013, and Pinterest<a href="">acquired ad tech startup Kosei</a>&nbsp;after rolling out its "Promoted Pins" in 2014. This year, Snapchat made waves after introducing its "Discover" option&mdash;<a href="">allowing sponsors to buy "Brand Stories."</a></p> <p>The eMarketer report also shows that mobile app-install ad spending increased 115.5% in 2014 and in-app ad spending will nearly triple overall mobile web ad spending by 2016.</p> <p></p> <p>By&nbsp;<a itemprop="url" rel="author" href="" class="tooltip_item">Felicia Greiff</a>.&nbsp;Published on&nbsp;<time itemprop="datePublished" datetime="2015-03-24">March 24, 2015</time>.</p>vannoppenThu, 26 Mar 2015 10:08:04 +0000 MediaTrendsMicrosoft sends Internet Explorer to tech&#39;s scrapheap<p>SAN FRANCISCO &mdash; It's the end of the line for Internet Explorer.</p> <p>The much maligned browser that battled Netscape to guide people around the World Wide Web was consigned to history this week by Microsoft, joining Palm Pilots, flip phones and Myspace as relics of a distant digital age.</p> <p>A staple of the Internet for nearly two decades, the Explorer brand will be replaced by a flashier, speedier browser codenamed Project Spartan that will run on phones, tablets and personal computers but is expressly made for a new era of mobile devices.</p> <p>Junking the Explorer brand is part of a new game plan at Microsoft. CEO Satya Nadella is determined to remake the aging technology giant as an innovator rather than a follower.</p> <p>Even when it debuted, Explorer was a me-too product. Browser pioneer Netscape Navigator was the world's first commercial Web browser. It ignited the Internet boom and had already transformed how people roamed the Web. Even the Explorer name was derived from Navigator.</p> <p>"Explorer was never a cool brand," Silicon Valley futurist Paul Saffo says. "It's like one step from AOL."</p> <p>Nonetheless, bundled with its ubiquitous Windows operating system, Explorer crushed Netscape in the 1990s. The bundling triggered a Justice Department antitrust lawsuit and a settlement with Microsoft.</p> <p>With the launch of Mozilla's Firefox, Netscape all but faded away. Netscape sold itself to AOL in 1999. In 2007, AOL stopped supporting it.</p> <p>Yet, despite Microsoft's considerable might, Explorer never managed to win the hearts and minds of consumers, who in recent years defected in droves to a new wave of sleeker browsers.</p> <p>"In a way, the introduction of Explorer marked the beginning of the downfall of Windows and Microsoft. It was not an attempt to innovate. It was an attempt to stay relevant," Saffo says. "In that era, Microsoft was a fast follower: Let someone else pioneer and then come into the market with muscle and take over. But they didn't succeed with the Internet."</p> <p>MICROSOFT'S WARNING SHOT</p> <p>Never one to throw in the towel, Microsoft is now ready to rumble. Cue up the browser wars version 2.0. This time it's all about mobile devices that are populating people's lives and consuming their time and attention.</p> <p>In retiring the Explorer brand, Microsoft is looking to get its mojo back with consumers, especially those frustrated office workers who loved to hate Microsoft's sluggish browser.</p> <p>And, in distancing itself from a mainstay of desktop computers and laptops, Microsoft is also firing a warning shot that it plans to compete anew with Google's Chrome, Firefox and Apple's Safari browsers.</p> <p>"At one point Internet Explorer commanded north of 80% share of the browser market, but with the explosion in mobility, that market share has dwindled to 30%," said S&amp;P Capital analyst Angelo Zino. "The platform isn't cutting it on mobile devices and that's where the focus is today."</p> <p>Chris Capossela, Microsoft's head of marketing, says Microsoft is researching a new name for the Project Spartan browser, which will be released later this year with Windows 10.</p> <p>Can Microsoft regain ground it has ceded?</p> <p>It's possible, says Zino, "but it's going to be really difficult."</p> <p></p> <p>-- USA Today, March 18, 2015</p>vannoppenWed, 18 Mar 2015 12:54:20 +0000 TipsWeb DevelopmentGoogle May Penalize Non Mobile-Friendly Sites<p name="35a0" id="35a0" class="graf--p">Users are accessing your company&rsquo;s site via their mobile devices now more than ever. Paypal recently announced at this year&rsquo;s&nbsp;<a href="" data-href="" class="markup--anchor markup--p-anchor" rel="nofollow">Arizona World Usability Day</a>&nbsp;that 25% of their users are accessing the company&rsquo;s website on their iPhones, iPads, Android phones and other mobile gadgets. That is a huge number of users, one you probably see echoed in your own site&rsquo;s analytics, which is why&nbsp;<em class="markup--em markup--p-em">Paypal embarked on a full&nbsp;</em><a href="" data-href="" class="markup--anchor markup--p-anchor" rel="nofollow"><em class="markup--em markup--p-em">mobile-first site redesign</em></a><em class="markup--em markup--p-em">.</em></p> <h3 name="1d7c" id="1d7c" class="graf--h3">Google Search Results and Mobile-Friendly Site Design</h3> <p name="85bc" id="85bc" class="graf--p">Google&nbsp;<a href="" data-href="" class="markup--anchor markup--p-anchor" rel="nofollow">announced today</a>&nbsp;that they are tagging sites that are mobile friendly which could affect your SEO rankings.</p> <blockquote name="078c" id="078c" class="graf--blockquote">We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.</blockquote> <p name="fb54" id="fb54" class="graf--p">Google has created a&nbsp;<a href=";utm_medium=referral&amp;utm_campaign=mobile-friendly" data-href=";utm_medium=referral&amp;utm_campaign=mobile-friendly" class="markup--anchor markup--p-anchor" rel="nofollow">Mobile-Friendly Test</a>&nbsp;where you can see if your (and everyone else&rsquo;s) website passes the following list of criteria:</p> <ul class="postList"> <li name="a401" id="a401" class="graf--li">Avoids software that is not common on mobile devices, like Flash</li> <li name="2598" id="2598" class="graf--li">Uses text that is readable without zooming</li> <li name="f3aa" id="f3aa" class="graf--li">Sizes content to the screen so users don&rsquo;t have to scroll horizontally or zoom</li> <li name="1138" id="1138" class="graf--li">Places links far enough apart so that the correct one can be easily tapped</li> </ul> <h3 name="c2b0" id="c2b0" class="graf--h3">Does Your Site Pass the Tests?</h3> <p name="1560" id="1560" class="graf--p">If you want to make sure that your page meets the mobile-friendly criteria:</p> <ul class="postList"> <li name="dea3" id="dea3" class="graf--li">Check your pages with Google&rsquo;s&nbsp;<a href=";utm_medium=referral&amp;utm_campaign=mobile-friendly" data-href=";utm_medium=referral&amp;utm_campaign=mobile-friendly" class="markup--anchor markup--li-anchor" rel="nofollow">Mobile-Friendly Test</a></li> <li name="c647" id="c647" class="graf--li">Read Google&rsquo;s updated documentation on their&nbsp;<a href=";utm_medium=referral&amp;utm_campaign=mobile-friendly" data-href=";utm_medium=referral&amp;utm_campaign=mobile-friendly" class="markup--anchor markup--li-anchor" rel="nofollow">Webmasters Mobile Guide</a>&nbsp;on how to create and improve your mobile site</li> <li name="1522" id="1522" class="graf--li">See the&nbsp;<a href=";utm_medium=referral&amp;utm_campaign=mobile-friendly&amp;pli=1" data-href=";utm_medium=referral&amp;utm_campaign=mobile-friendly&amp;pli=1" class="markup--anchor markup--li-anchor" rel="nofollow">Mobile usability report</a>&nbsp;in Google Webmaster Tools, which highlights major mobile usability issues across your entire site, not just one page</li> <li name="59cc" id="59cc" class="graf--li">If your site is running on a CMS (Content Management System) like Wordpress, Joomla or Drupal you can check out Google&rsquo;s&nbsp;<a href=";utm_medium=referral&amp;utm_campaign=mobile-friendly" data-href=";utm_medium=referral&amp;utm_campaign=mobile-friendly" class="markup--anchor markup--li-anchor" rel="nofollow">How-To Guide for Third-Party Software</a>&nbsp;to see some tips on updating to a mobile-friendly template.</li> </ul> <h3 name="79df" id="79df" class="graf--h3">My Site Failed&hellip; Now What?</h3> <p name="761c" id="761c" class="graf--p">Did your site pass the tests? If so&nbsp;<em class="markup--em markup--p-em">congratulations to you and your web team!&nbsp;</em>If your site failed pass the tests you should be concerned, but it isn&rsquo;t a reason to panic. Many great companies haven&rsquo;t had the resources or knowledge required to make the needed changes to their sites. It requires a complete restructuring, redesign and rebuild of a website in many cases, so it takes time and talent to accomplish.</p> <blockquote name="cc5b" id="cc5b" class="graf--blockquote">53% of sites belonging to the top places to work in Phoenix (according to the<a href="" data-href="" class="markup--anchor markup--blockquote-anchor" rel="nofollow">Phoenix Business Journal</a>)&nbsp;failed to pass the test. Some of the companies that failed are a little surprising.</blockquote> <p name="fd33" id="fd33" class="graf--p graf--last">Google is not&nbsp;<strong class="markup--strong markup--p-strong">yet</strong>&nbsp;ranking pages for search result placement based on the friendliness of your site on mobile devices, but it is a warning that you should prepare for the inevitable future&nbsp;<strong class="markup--strong markup--p-strong">soon</strong>.</p> <p name="fd33" class="graf--p graf--last"></p> <p name="fd33" class="graf--p graf--last"></p>vannoppenThu, 12 Mar 2015 19:05:30 +0000 TipsWeb Development