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Crescent's Direct Mailer for Old Wildlife Club

Posted by: vannoppen in Uncategorized 6 years, 11 months ago

When our long time client Crescent Resources needed an effective direct mail piece recently to communicate new real estate opportunities in Old Wildlife Club, one of its Lake James communities, we swiftly developed a comprehensive plan on an aggressive timeline.The objectives were straightforward. The direct mailer had to distinguish itself visually, especially considering the piles of direct mail clutter found in mailboxes. It had to engage the recipient. It had to present reams of information simply and effectively. It had to be sturdy enough to withstand the rigors of postal system handling. It had to be easy to operate. And, of course, it had to project the brand.The resulting piece was loaded with customized artwork (maps, illustrations, photographs) that was consistent with the style and character used in marketing collateral we have created over the years for Crescent’s other Lake James communities. It featured a large, colorful, easy-to-read detailed map with specific Old Wildlife Club information creatively conveyed below. It all folded down nicely to a horizontal mailer that sailed unfettered through the postal network.Deployed in mid October, it was a successful turn-key project for Crescent: We created the art, designed the mailer, managed the printing and supervised the mailing. And like all of our work with Crescent, it was very much a collaborative process with sustained communication and progress and creative reviews throughout.

Marge Carson's October 2010 Market Launch

Posted by: vannoppen in Uncategorized 6 years, 11 months ago

To assist premier furniture manufacturer Marge Carson with its launch of new products for the October 2010 High Point Furniture Market, we created an integrated marketing package utilizing the strengths of print, electronic and traditional media.eBlasts were sent to designated interior designers and retail customers and promoted the emerging fashion trends premiering at the Market. The eBlast contained active links to Marge Carson’s Web Site for quick access to more in depth information.Marge Carson’s Web Site was updated with new Home Page presentations and press releases containing details and images of the new furniture. And a Media Kit was designed and printed for distribution to trade media. It offered a comprehensive, self-contained exploration into Marge Carson’s October introductions.Founded in 1947, Marge Carson, Inc. manufactures and markets high-end residential furniture, including upholstery, bedroom, dining room, occasional, mirrors and decorative accessories. Today, the California-based company is one of the world's leading privately-held, upper-end wood and upholstery manufacturers.The High Point Marketis the largest furnishings industry trade show in the world, bringing more than 85,000 serious home furnishings professionals to High Point every six months. Representatives from 110 countries occupy 12 million square feet of showspace spread across 188 buildings to review tens of thousands of new product introductions.

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